Metorik alternatives for WooCommerce reporting

The usual alternatives to Metorik for WooCommerce reporting are WooCommerce Analytics (free, built in), Putler (a hosted multi-store analytics app), Glew (ecommerce and marketing analytics at a higher price), Google Analytics 4 (free traffic and conversion data), a spreadsheet or Google Data Studio built on exports, and Askshelf (ask questions inside WordPress admin). None matches everything Metorik does. The right pick depends on whether you need profit, customer segments, email, or just faster answers.

Below: what Metorik offers, a comparison table, then each option ordered by how close it comes to Metorik's job.

What you'd be replacing

As of November 2026, Metorik is a hosted app for WooCommerce and Shopify with 75+ reports, segmenting with 500+ filters, cost and profit tracking, cohorts, subscription reports, scheduled digests, CSV exports and Engage email automation. Its Starter plan is $25/month with all features, and larger stores pay by average monthly orders (see Metorik's pricing page). There's a 30-day free trial.

People look for alternatives for a few common reasons: the price as order volume grows, wanting to keep data in WordPress, needing ad and marketing data alongside orders, or simply needing less than Metorik offers. Keep your reason in mind as you read.

The options compared

Putler: closest in shape

Putler describes itself as a way to consolidate your stores, payment gateways and Google Analytics in a single app. It connects to WooCommerce, Shopify, PayPal, Stripe, Etsy, eBay and others, removes duplicates and converts currencies and time zones.

• What you get: 200+ prebuilt metrics and reports on sales, products, customers and visitors; RFM segmentation and saved segments; enriched customer profiles; forecasting and revenue goals; SaaS metrics such as MRR and churn; and weekly email digests. Support staff can search orders and issue refunds from Putler.
• Price: billed by monthly revenue, from $20/month for stores up to $10K a month to $2,250/month for $3M–$5M, with unlimited orders. A 14-day trial covers the last 90 days of data.
• Who it's for: stores selling in several places (WooCommerce plus Etsy, or payments through PayPal and Stripe) that want one combined view and customer profiles, without email automation.

Glew: when marketing data matters most

Glew blends WooCommerce data with Google Analytics, Facebook, Instagram, Amazon, Klaviyo, Mailchimp and more. You connect with your WooCommerce login and Glew imports and transforms the data.

• What you get: 250+ KPIs, lifetime value, net profit, customer profiles, 30 pre-built segments plus custom ones, product metrics such as cost of goods and profit by SKU, ad spend and campaign attribution, and a daily email snapshot. Segments sync to Klaviyo and Mailchimp.
• Price: Glew Pro is $250/month and requires annual prepayment. Glew Plus, with a data warehouse and a bundled Looker license, is custom priced. A free trial is offered for Pro.
• Who it's for: larger stores with real ad budgets that want profit and marketing in one place and are happy to pay more than Metorik's entry price.

WooCommerce Analytics: the free baseline

WooCommerce Analytics is part of WooCommerce core. It covers revenue, orders, products, variations, categories, coupons, taxes, downloads and stock, plus the Customers report, with period comparisons and CSV downloads on every report.

• What it doesn't do: profit or margin, cohorts or lifetime value, segments, emails, or sell-out forecasts. Core has no order attribution report; Woo offers a separate free WooCommerce Analytics extension, in early access, that adds five attribution reports by channel, source, campaign and device, built on a sync to a separate system.
• Price: free.
• Who it's for: every store, as a starting point. If you mainly need sales and product numbers, it may be enough on its own. The WooCommerce sales reports guide shows what it covers.

Google Analytics 4: traffic and conversions

Google Analytics is free; Analytics 360 is the paid enterprise version. To get ecommerce events into GA4, Woo's free Google Analytics for WooCommerce plugin sends events such as view_item, add_to_cart and purchase.

• What it's good at: where visitors come from, which pages they view, and how many of them buy, which is the conversion rate no order report can give you.
• What it doesn't replace: it records visitor events rather than reading your order records, so it's a poor fit for refunds, net sales, stock or customer history. Most stores use it alongside an order-based tool, not instead of one.
• Who it's for: any store that runs ads or wants to understand its traffic.

A spreadsheet or Google Data Studio

Export CSVs from WooCommerce Analytics and build what you need in a spreadsheet, or connect a sheet to Google's Data Studio (previously Looker Studio), which Google describes as a no-cost tool. Its connectors include Google Sheets, uploaded CSV files and MySQL.

• What you get: whatever you build. Profit by product (add a cost column), repeat-purchase rates, charts for a weekly meeting.
• The cost: your time, plus keeping exports up to date. Customer exports contain names and emails, so store them carefully.
• Who it's for: owners comfortable with spreadsheets who need one or two reports Analytics lacks, such as gross margin by product.

Askshelf: ask, don't build

Askshelf adds Analytics › Askshelf to WordPress admin. You type a question and get a short answer with the numbers behind it, a chart where one helps, and the lookups it made. It reads data through WooCommerce Analytics and doesn't copy your store to another service.

• What it answers: sales summaries with period comparisons, top products, gross profit and margin, sales by category, country, weekday, hour or payment method, products about to sell out, dead stock and stock value, orders by channel or UTM campaign, coupon results, new vs returning customers, repeat rate and today's orders. It also shows a free store snapshot, with an optional weekly email.
• What it doesn't do: customer names or lists, segments, marketing emails, dashboards, exports, cohorts, or profit that includes shipping, fees and ad spend. It replaces only the "quick question" part of Metorik.
• Price: free for 10 questions a month, with paid plans above that. See pricing.
• Who it's for: smaller stores, or owners who found Metorik more than they needed and mostly want quick answers about sales, gross profit, stock and channels inside WordPress.

How to choose

• You need profit, segments and email together: stay with Metorik. Nothing here does all three as one product.
• You sell on several platforms or gateways: look at Putler.
• Ad spend and profit are the main questions, and budget isn't tight: look at Glew.
• You mostly need sales and product numbers: WooCommerce Analytics, perhaps with Askshelf for quick questions and channel totals.
• You want to know where visitors come from: add GA4 to whichever you pick.
• You need one specific report: build it in a spreadsheet.

For the customer side of the decision, the WooCommerce customer analytics guide covers what you can work out yourself before paying for a tool.