What is conversion rate?

Conversion rate is the percentage of visits to your store that end in an order.

How to calculate it

Conversion rate = orders ÷ visits (sessions) × 100

You need two numbers from two places. Orders come from WooCommerce, for example the Orders count on Analytics › Orders for your date range. Visits come from a separate web analytics tool, because WooCommerce Analytics counts orders and sales, not visitors. Make sure both cover the same dates and time zone.

You can also work out conversion rates for parts of your traffic, such as mobile visitors or one campaign. WooCommerce order attribution records each order's device type and source, so you can count orders per channel and divide by that channel's visits.

A worked example

Say in October your web analytics tool shows 25,000 sessions and WooCommerce shows 500 orders.

• Conversion rate: 500 ÷ 25,000 × 100 = 2%

Split by device, mobile might show 15,000 sessions and 240 orders (1.6%), while desktop shows 10,000 sessions and 260 orders (2.6%). That gap would point you at the mobile checkout.

Why it matters

Revenue depends on traffic, conversion rate and average order value. If traffic grows but orders don't, conversion is where to look: slow pages, a confusing checkout or surprise shipping costs. Compare your store with itself over time rather than chasing a benchmark, since rates vary widely by product and price. Askshelf doesn't see visit data, so it can't calculate conversion rate. See mobile vs desktop orders and which channels bring the most orders.